10 NOs In Personal Brand Promotion

Creating a personal brand can be a daunting, mythical task. And one of the easiest ways to get lost in the process is to not know where to start. Personal branding is about taking responsibility over how you present yourself. If you strive to position yourself as an expert or become an influencer within your niche, self-branding can help increase your reputation as a leader.

By showcasing unique character traits and having an active presence online, you can work towards building a personal brand that resonates with people all over the world. This article will guide you through the steps towards branding yourself with several personal branding tips.

1.Irregular posting content

That's a totally NO if you want to build a strong personal brand. In the early days of social media, the more you posted, the more engagement you could drum up. Today, however, over-posting leads to fatigue and annoyance. You want to keep the lines of communication open with your audience, but you also don’t want to overshare so much that you look desperate. The sweet spot is posting around 3-4 times a week for individuals.

2.Don't have focus

Too many people are unfocused when it comes to press and coverage. Decide what your key message is and stick to it. Keeping your message focused for your target demographic will make it that much easier to both create content around your personal brand and have others define you.

3.Don't have a story

If your personal brand isn’t telling a story, you’ve already lost half of your potential audience. The most effective personal branding strategy these days is to build a true narrative.  No one wants to hear you shout about your brand into the social media void, so create a story around your brand that your audience can engage with. One of the best ways to tell that story is through written content or video.

4.Don't take any Social Media and Media Marketing Courses

The best way to build your personal brand on social media is to understand the fundamentals. Learn how to conduct social research to understand your audience, figure out content formats and which ones will work for you and know how to create a strategy - no matter how small - so you know where you want to go and how to get there. 

5.Fear of failure

Failure is tough, and all of us generally want to avoid it - that’s human nature. However, to have a personal brand that rises above the rest, you need to have a failure. It's important to have a good hard failure when you’re young. Because it makes you kind of aware of what can happen to you. And what can happen is never as frightening as not trying at all.

6.Don't follow a successful example

 Creatively dissecting social analytics and establishing the next big trend can be within your grasp too, if you pay attention across all social media platforms and not simply focus narrowly on one of them.

7.Don't interact with influencers

Connecting and collaborating with influencers is a great way to get your brand known, but it does take some time. You have to spend time developing relationships with influencers before they see you as an expert.

LinkedIn is a great place to find and engage with other experts in your industry. Once you’ve found the main influencers in your area, analyze their networks, posting habits and content to determine what you could be doing better. Notice how their followers respond to what they post, and learn best practices from their personal branding strategies and execution.

8.Afraid of asking for recommendations

Having current and former colleagues and managers endorse you is one of the easiest and most effective ways to define your personal brand, allowing others to communicate your value for you. Just as a business might cultivate customer reviews and testimonials for use in sales and marketing collateral, you too should cultivate your own reviews in the form of recommendations.

9.Generate subpar content

Slacking off is never the right choice, especially when you are trying to build a brand around your knowledge in the area. Keep yourself in tune with your industry and if you are not a great writer, choose a different media person to promote yourself or hire a freelancer to help you up your game.

10.Don't think about leaving a legacy

Once you’ve built your personal brand with a reputation and community behind it, the next step is to think about the legacy that you’ll leave behind. What are the keywords and actions that you want to be known for? Building a personal brand is much bigger than building a business. The only exit strategy is legacy.

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