June 08, 2021 — 3 mins read

 TikTok is a young social network that has broken records in many ways. Other platforms are trying to replicate this success, but are they succeeding? Find the answer to this question and a  comparison of different platforms in this article!

What platform to choose for advertising and brand promotion?

 Choosing a platform depends on your audience, brand, and marketing goals. 

  In mid-September, YouTube announced its service. Shorts exists as a standalone app and is currently only available on Android and only for users in India, where TikTok, along with other Chinese services, is officially banned. This means that the new YouTube feature will become the only platform for audiences accustomed to the short video format. Of course, the creators of the service also aimed at the American market, but in the US the situation seems to have decided in favor of TikTok - the service remains in the country for now.

Instagram Reels is a new way to share short video clips of up to 15 seconds inside the Instagram app. 

If you want to always be close to your customers, you need to study Instagram Reels. Moreover, new tools can always hook those who have not yet been familiar with your brand or product. We recommend you to always test any hypothesis. If you're targeting an advanced audience who might know about Reels and your other videos are getting a lot of views on other placements, then you should do it. 

 Content on TikTok is less aesthetically pleasing than on Reels. On TikTok, users worry less about video quality or how their feed will look. 

 If you want to grab the attention of millennials and keep your videos aesthetic, go to Reels. 

If you want to get involved in viral trends and reach a younger audience, you can try TikTok.

Instagram Reels vs. TikTok 

 Marketers have a big question: "What should I do: Shoot a video for TikTok or Instagram Reels?" Answer: it depends on the circumstances. Of TikTok's over 800 million users, 41% are between the ages of 16 and 24. If you're specifically trying to reach this audience, TikTok is the way to go. In comparison, of the more than 1 billion active Instagram users, 29% are between the ages of 18 and 24. 

 If you already have loyal followers and are getting results from TikTok, it would be wise to stick with this platform while testing Reels at the same time to see if you can get similar or better results. 

 If your goal is to expand your audience and reach more people from a broader demographic, Reels offers some good benefits for creators versus TikTok. While the two platforms are very similar, there are some key differences. 

 Should I post looping Instagram videos, or would it be a waste of time and resources? In this article, you will learn about the pros and cons of using Instagram Reels for marketing. 

 Instagram Reels is a new way to share short video clips up to 15 seconds long inside the Instagram app. 

 With this add-on, Instagram already has as many as five placements for content - posts, stories, live streams, IGTV, and Reels videos. Every Instagram account has access to Reels, but that doesn't mean you have to immediately spend resources on recording videos for Reels. 

 But not everyone has the time, budget, or desire to create another type of content. So if you're already getting great results from your current marketing, you can wait until Reels gets more popular. Just keep in mind that as Reels gains popularity, the algorithm can make it harder to get ahead. Starting early can often give you a head start. 

You may choose any platform that corresponds to your needs, goals and wishes. Just remember that offers promotional tools for all of them:

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