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10 essential steps to build a successful Discord server

10 essential steps to build a successful Discord server

Want to make your Discord more popular and improve it? How to grow your discord server? Whether it’s a gaming haven, enthusiast collective, or professional network, luring participants needs strategy. This article presents 10 efficacious approaches on how to get your Discord server popular and engage members swiftly, encompassing everything from refining your server’s architecture to publicizing on social media venues and employing sponsored promotions. 

Make a memorable first impression

Before you advertise your chat server, get it ready to scale. A well-organized and polished server will be much more attractive to potential members. Write a clear and concise description that describes the mission and something special about your community. Provide intuitive on-ramps by organizing active topics into categories and labeling them descriptively.

Creating separate folders for diverse topics is also useful. You can arrange them as follows: first, a user sees the main section, which includes the description of the Discord channel (its purpose and target audience) and links to your social media as well as streaming accounts. This may attract more people to your other social networks. 

Then, add some other sections like:


  • News: Notify users about your future streams and share with them YouTube videos if you have them. Thus, people will follow all your activities on one platform.
  • Chat: There users can discuss various topics. 
  • Game channels: Providing the users with the opportunity to unite and play varied games.

A high-quality server icon and banner can produce a strong first impression, so choose visually appealing images. Additionally, utilizing plugins and integrated tools can enhance your server's functionality and organization, providing a better user experience. It is recommended that explicit guidelines be established for the creation of a welcoming environment that ensures new participants feel safe and enlightened.

It's also important to show people that your server is fun and interesting. That's why you need to have people on it! Buy Discord members and make an unforgettable first impression! It could be a good kickstart to reach a much bigger audience. People are more interested in joining a popular server that looks active to join the fun!

Utilize digital networks: disseminate information about your server across a multitude of platforms

Digital networks offer a cost-effective means of promoting your community and reaching a vast audience. While there are numerous avenues for sharing your account link, we recommend the following platforms:


  • Facebook: Link your account to groups that align with your server's focus.
  • Twitter: Post about your server using engaging tweets.
  • Instagram: Use striking graphics or stories to visually publicize your server, encouraging followers to enlist.
  • TikTok: Create brief videos accentuating your server’s attributes and incorporate a direct link to your Discord for effortless access.
  • Reddit: Interact with specific subreddits that correspond with your server’s focus, such as the /r/discordservers subreddit, which catalogs servers by subject.

It might attract participants who have not thought about joining this app's group by spreading it across the platforms. Also you can buy website traffic so more people decide to visit your server. It is a very reliable option to boost your credibility as a creator or a server owner. Firstly, promotion is really fast and simple. Secondly, channels with a large audience can reach far more people than smaller ones, creating a snowball effect: the more members you have, the more will join.

Be part of a marketplace: You immediately have access to an existing audience.

Integrating a marketplace into your server structure empowers you to acquire a targeted audience, and it gives more encouragement that interested participants will be attracted to you. Marketplaces offer a range of features, including testimonials, which serve to enhance credibility and facilitate networking with other server proprietors for prospective collaborations. Furthermore, they facilitate the conservation of time on promotional activities, allowing one to focus on the cultivation of one's community while tapping into an enthusiastic and driven clientele.


Participating in a Discord marketplace can significantly bolster your server’s expansion by connecting you with users who are fervently searching for new communities to join. An exemplary option is Whop, a platform that enables the listing of communities and the attainment of visibility among a vast user base comprising thousands of app users.

Run sponsored ads: Fast-track

This will, in turn, make paid advertising a very effective way to grow your in-app network rapidly. Such platforms allow for placing ads targeting specific demographics, say gamers and technologists, and promoting your community amongst them. Additionally, buying website traffic can further increase your visibility by driving interested users to your server from external sources. You can also use our services to grow your Discord server. 

However, too much paid advertising can come across as intrusive, so be careful. For example, food festivals are ideal to promote a culinary community, while a finance group must be promoted during tax time. Application-specific platforms such as Disboard or Discord.me can also be used where users look to join new communities.

Influencer Marketing: Influencer marketing allows you to tap into an already existing audience base.

Collaboration with content creators is a great, free way to drive more awareness towards your Discord server. They have loyal followings that trust their endorsements, making their recommendations highly influential. Look for celebrities in your industry, such as well-known streamers for gaming communities. 

Offering incentives such as exclusive roles can motivate them to promote your server. Understanding the demographics of the chat platform will help you tailor your strategy more effectively. Here are some statistics:


  • Age distribution: The majority of users on Discord are between the ages of 16 and 24, making it a great platform for interacting with the younger generation.
  • Demographics: Overall, 56% of people using Discord are male, while the remaining 44% are female.
  • Interests: Most people in Discord love games, but recently, it has also been a place where interest groups have formed over hobbies like art, music, and technology.
  • Global Reach: Discord engages more than 150 million users each month from all over the world, which provides a rather large pool of participants.

Collaborating with influencers enables you to reach broader demographics more effectively. Their established credibility facilitates engagement and development.

Host Intriguing Events: Maintain Participant Involvement

FOMO is a potent motivator, rendering events an excellent means to enhance involvement on your platform. Events will ensure that users sign up and invite their friends to be part of the community, hence improving its quality. Organize Q&A events or webinars with professionals to build trust and excitement around the community to make it more appealing for a new audience.

Deploy bots

Application bots are an essential part of the plan concerning the best use of the server and creating activity with its members. They carry out tasks like moderation, welcoming new followers, and hosting games; all these go to create a living community.


Popular, the best bots such as MEE6, Dyno, and Carl-bot are capable of designating roles, dispatching welcome messages, and generating bespoke commands tailored to your server’s requirements.

Create Captivating Content: Retain Participants and Entice Them to Return

Content is vital for Discord expansion. If you’re not delivering worth, individuals won’t remain. Involve your people by starting a set of intriguing discussions with thought-provoking questions, surveys, or debates on relevant topics. Proffering exclusive material that participants can’t discover elsewhere, such as downloadable resources or private broadcasts, enhances the allure of your server.

Incentivize referrals: Make your participants recruiters

The best way to build growth for your Discord is through word-of-mouth, whereby you can create a viral effect by incentivizing people for inviting their friends.

The introduction of some form of incentives for referrals, in conjunction with a referral mechanism, is highly recommended in order to create increased participation in this initiative. Incentives may take the form of special roles, access to specific channels, or even gift cards. For instance, a bot called Invite Tracker can be utilized to efficiently track referrals and identify the individuals who are inviting the greatest number of people.

You can also give your people a quick kick start by choosing to buy Discord members that will help you form a strong skeleton and make the server more appealing to new followers. You can convert your present participants into your brand ambassadors, facilitating community growth, at the same time using ways that raise engagement.

Connect

The most powerful means of gaining exposure and growing your herd are alliances with other servers in Discord. Look for servers with related themes or audiences where you can cross-promote links and even co-host events. 

Community Server Growth Essentials

Successful projects are all about time and dedication. If it is about how to grow a Discord server, bear in mind that while quick steps may get you people, the ultimate goal is to bring about a friendly group, so consistency is the key-bots, events, and referral programs, whatever. With each of these tactics applied, your goal will be achieved.


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