TOP 5 Mistakes in YouTube Promotion

TOP 5 Mistakes in YouTube Promotion

November 09, 2020 — 4 mins read
Promotion


We have done a small research and figured out that even experienced professionals make mistakes while promoting YouTube. There are chances that you will come across the same problems. Here we have collected the most common mistakes, we hope that you will escape them while promoting your channel.

►1. Targeting the wrong audience


Many marketers identify their audience wrongly. This consequence of the poor performance on the YouTube channels and poor engagement. In case you notice that the YouTube channel does not perform as well as you expected but the content quality is in place, the problem itself might be in the wrong audience.


How to avoid it?

The analysis of competitors will help you to find out the right audience for your band. Competitor analysis will help to indicate the right audience for your brand. You should estimate what your competitors are performing and who their target audience is. In case your niche aligns, your audience will align too.

You can also conduct analysis through the YouTube search. You can go to YouTube and enter multiple search queries that match the user intent of the audience you are targeting. After that, you are recommended to check the demographic details of the audience who is watching the video from search results.

►2. No clear strategy


Lots of marketers do not have a clear strategy. They omit the step for creating a well-structured plan for promotion. Any successful promotion strategy is based on a specific plan and calculations, rather than on inner marketing instincts.


How to avoid a mistake?

It is impossible to build a good YouTube promotion campaign without a good strategy. Make sure to set clear objectives and goals to measure the performance of your campaign. There must be a content plan that has detailed information about YouTube content as a part of the broader branded content efforts. 

►3. Tracking the wrong metrics


You should know the goals and objectives of your YouTube promotion campaign from the very start and the metrics you are tracking. 

Being caught up in the pursuit of views, comments, and likes, marketers often fail to set the right metrics. This might set your campaign in the wrong direction.


How to avoid this mistake?

It will be better if you use the following metrics to evaluate the performance of YouTube.

Conversion rate.

If your goal is the promotion of a particular product or business, the conversion rate is the first go-to metric you should pay attention to.

Average view duration.

The total amount of views can be confusing. Out of 10000 people, only 500 may watch it till the end. That's why it is very important to measure the average view duration. It is essential thing to measure the average view duration. That is the total number of watch times divided by plays and replays. This will help you to understand how well the video performs.

Views to subscribers ratio. 

If you are trying to grow your channel with promotions, you should be concerned about the ratio of views to subscribers. If you get lots of views but no subscribers, it is the lost way. You should keep your views to subscribers in the ratio between 8% and 12%

Traffic source.

This will help you to understand which promotions deliver the best results.

►4. Valuing YouTube optimization over content quality


In case there are fewer views than you expected, some marketers think they did not use the right keywords or metadata. Optimization on YouTube is a multiplier of quality.

How to avoid a mistake?

Optimization can have the main impact on the performance of your channel. Content must be of high quality.

►5. Titles for SEO


In case the title is not interesting enough, users are far less likely to click on it.

Click-through rate has a great influence on the performance of your YouTube channel, more than anything else.

How to avoid a mistake? 

All video titles should be user-centric. Make sure that the first part of the title is written for your audience. Users’ interest has much more value than anything else.

►Conclusion


We are glad that you looked through all the mistakes and now we are sure that you will never come across that kind of situation. We recommend you save these tips. Come back to them and look through them every time you want to promote your video.

►Use a competitor analysis.

►Create a well-structured plan for promotion, it will help you to measure the results of YouTube marketing campaigns.

Set the right metrics, they will help you to set campaigns in the right direction from the very start.

The optimization of a YouTube channel is just a multiplier of quality.

User-centric titles will make content more clickable and user friendly.