Why Your Brand Should Use Facebook
Why Facebook is the perfect place to reach potential customers
Potential customers are already looking for businesses like yours on Facebook. A smart Facebook marketing strategy is the only way to connect with them.
Finding customers is a difficult task for any small business start-up. But using a network of 2.5 billion consumers, distributed by age, actions and interests, can certainly help. And Facebook is happy to step in and fill that gap. If you're just starting out, we'll tell you everything that's going on, as well as how to use Facebook for your business.
One of the reasons we recommend small businesses to use a Facebook business profile is because it's free! Having the opportunity to expand your business with this free channel, you will want to make sure that your business is on Facebook.
Now that you’ve got a Facebook Business Page to call your own… it’s time to create some content.
On Facebook, you can create different types of posts. Each has their benefits and can spark engagement in different ways. Your brand’s social media strategy and goals will likely impact what style of posts you’ll be making.
Here, we’re breaking down all of the different options you have for Facebook Page posts, including examples to spark a little inspiration.
What text posts are good for, however, is sparking conversation. Use a text post to ask a question or call for feedback.
Text posts can also be useful for sharing important information your audience might be seeking out on your page, like ticket availability or opening hours.
You can also use Facebook Pages to post job listings and special offers if you’re looking to recruit or build buzz about a sale. There’s also the option to raise money for a charitable cause with a Facebook post.
But people won’t land on your page by themselves. You’ve got two options: you can manually invite people to like your page, or you can order a promotion for your page on Views.biz! First of all, we’d recommend inviting your friends to like the page. You can do this by going to the right of the page, and selecting friends in the menu that you think would like and engage with your page. Use the search bar to add more friends.
Of course, if you want your page to be successful, you’ll need to start thinking about your content strategy in order to build a following.
How to create a Facebook marketing strategy in 6 easy steps
-Define your audience
-Plain your content mix
-Optimize your page for engagement
-Consider using other Facebook tools
Just make sure you provide plenty of information, are ready to answer any questions your customers might throw at you, and above all else, are being enthusiastic.