How The Instagram's Reels Algorithm Works
Instagram explains how the algorithm for its Reels recommendation system works. It explains how it ranks the content people see when browsing through Reels. This insight may help you with creating more successful clips.Instagram is pushing Reels as its next flagship feature. Adam Mosseri, head of Instagram, has gone on record saying he wants to go big on video in an effort to compete directly with TikTok. As Instagram continues to invest in Reels, it’s keeping users informed about how this section of the app works.
The goal of Instagram's Reels algorithm is to surface content users will not only enjoy watching, they’ll likely engage with it as well.
In order to determine which Reels to show users, Instagram’s algorithm considers how likely an individual is to:
1) Watch a Reel the whole way through
2) Like it
3) Say it was entertaining or funny
4) Go to the audio page to make their own Reel
Instagram says user activity is the most important signal when it comes to recommending Reels.
The algorithm considers which Reels a user has engaged with in the past, and whether they’ve had any direct interaction with the content creator.
That means responding to comments, DMs, and tags can help get your content shown in peoples’ feeds more often.
After that, Instagram looks at information about the video itself and information about the content creator.
Types of Content Instagram Won’t Recommend
Instagram avoids recommending Reels for the following reasons:
1) The video is low resolution and/or watermarked.
2) The video contains political content.
3) The video was made by political or government figures.
If you want to get anywhere with Instagram Reels, aim for producing high quality and original content. Watermarked videos recycled from other sites will not get surfaced in peoples’ feeds unless they follow the creator directly. Lastly, keep the subject matter light and friendly for all audiences.
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