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TikTok Shopping Trends On Black Friday

Black Friday TikTok: How Brands Boost Sales

November 10, 2021 — 2 mins read
Tik Tok Ideas

Tik Tok shared shopping trends on Black Friday! It should be the focus of brands' attention this Black Friday and Cyber Monday. Last year, Tik Tok had an impact on Black Friday spending: 80% of users who bought something on Black Friday 2020 said that Tik Tok played a role in this decision, and 40% of users who bought something during Black Friday last year made their purchase after seeing this particular item on Tik Tok. 


What's interesting? In numbers:


70% of Tik Tok users expect Tik Tok to inspire them to buy during Black Friday this year.

80% of users who bought something on Black Friday last year said Tik Tok played a role.

40% of users who bought something during Black Friday last year bought something they saw on Tik Tok.

How has the Black Friday experience changed?

Previously, on Black Friday, you had to rush to the store the day after Thanksgiving. In the post-covid era, everything looks different. Last year, online stores extended the sale for several weeks, starting earlier and continuing further. The number of #blackfridayhashtag views tripled in the second week of October, peaked on that day and remained relatively high until Christmas.

Black Friday is not just one day, it is an important seasonal moment.

Current products for Black Friday 2021 in Tik Tok:

The communities in Tik Tok are as diverse as the world around us. As in real life, different products and categories resonate with customers in different ways, and the same is true in Tik Tok.


Use Branded Effect to increase CTR*: In-app CTAs* allow you to direct traffic to a web page in an interactive and fun way to help maximize conversion.

topView to get attention right away: By putting promotions in the spotlight and ensuring maximum availability in an open app, topView is the perfect choice for Black Friday sales.


Spark Ads for Using Earned Organic Content: Black Friday offers can attract a lot of organic publications from Tik Tok users. Track mentions of your products and then increase them with Spark Ads so that more Tik Tok community members can see them on their pages.


Use Tik Tok creators: The approval of reliable Tik Tok creators can make a big difference. Find a suitable partner for your brand on Tik Tok Creator Marketplace and ask them to submit your hashtag challenge.


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*CTR - Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement;

*CTA - A call to action.