Value Of YouTube Comments
A great way to estimate the engagement and content relevance to an audience is to look at the number of comments.
One of the most important indicators of video is audience engagement, which is formed by comments, likes, subscriptions. When life is boiling around your video, then this is an indicator that it’s worthwhile. If there is no activity under your videos — there will be no views and live audience.
If you’re ignoring the comments section, you’re essentially ignoring viewers that have committed to watching your videos and who are interested in your business.
What are some of the reasons why comments are important? Comments are an indicator of how interesting your video is to the audience. Whether the comments are positive or neutral, it means that your content is interesting to a viewer and makes him share an opinion or argue. Anyway, comments show that your channel is alive and your subscribers are real. Comments play a massive role in increasing your video’s reach. The YouTube algorithm recognizes videos with more comments and pushes them out to a wider audience.
Creating a place where your voice, as well as the input of your audience is thriving will help grow your community to be a valuable asset. By building trust with your viewers by answering questions, responding to comments and addressing issues; it will strengthen future and existing relationships with your audience. Use a personal tone when responding to YouTube comments to give your brand an approachable feel. The more quickly you respond with helpful information, the happier your YouTube audience will be and surprised, since many YouTube comments on brand channels go unanswered.
An additional benefit to answering your YouTube comments is that this continued conversation leads to increased visibility in YouTube and Google search results. The more comments and interaction one of your videos has, the more value YouTube's & Google's search algorithm places on it for certain searches. It's one of the many factors this algorithm takes into account when determining what videos to rank for what key phrases are being searched.
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